ReferencePrivate betaOwner: Desmond

Artifact

Beta product map

Reference note for the current private-beta rule on which products can be made available and under what conditions.

This is the working reference note for what can be made available in private beta.

Working beta rule

  • For brand-name beta customers, the full designed product set can be offered in beta.
  • This includes Surveys, Discussion Groups, Guided Interviews, Insight Navigator, Research Architect, Research Guard, and Trust Centre.
  • In return, we should ask for a usable quote if the customer gets value and is comfortable giving one.

What to say in conversation

  • `Everything we have designed can be made available in beta for the right named-brand customer.`
  • `This is curated beta access, not general-availability packaging.`
  • `Some parts are more mature than others, so we should be honest about what is already strong versus still evolving.`

Commercial guardrails

  • Best used for named-brand customers, even if the team itself is small.
  • Founder-led judgment still matters on which customers get full-platform access.
  • The quote expectation should be raised early, not only after the work is done.
  • Do not present this as a blanket promise for every future customer until packaging and entitlements are tighter.

Why this helps

  • It lets us learn from real use across the whole system.
  • It makes the suite story much more concrete.
  • It gives us a better chance of earning a strong quote and credible beta proof.