Checklist
Open the full tactical checklist
Use this when you want the detailed launch list grouped by GTM pillar, with phase and launch-critical labels on each item.
Open ChecklistLibrary
The supporting layer behind the founder briefing.
The GTM pages are designed to teach and summarise. The library is where you go when you want the full checklist, executive briefs, source evidence, or the concrete drafts tied to launch work.
Appendix briefs
Read the executive deep dives
Use this when you want context and rationale without dropping straight into raw project files or source material.
Open Appendix briefsSource register
Trace every claim back to the repo
Use this when you want the underlying evidence, original documents, and explicit gaps that still sit behind the GTM view.
Open Source registerArtifacts
Review drafts and launch assets
Use this when the founder needs to see a concrete draft, approve something, or revisit a launch artifact later without losing it in the repo.
Open Artifacts