Ready for betaFoundationLaunch critical
Carry forward enterprise client-side as the primary beta audience
This is already well supported by repo evidence and does not need reopening for beta execution.
Checklist
The full launch checklist, grouped by the six GTM pillars.
Use this page when you want the detailed tactical list underneath the founder briefing. Items are grouped by pillar first, then labeled by phase and launch criticality so nothing important hides in long-form prose.
GTM pillar
Market and ICP
We know who private beta is for first: in-house research teams at larger companies. Agencies are still relevant, but they are not the main focus right now.
Ready for betaPrivate preview
Document agencies as secondary, not co-primary
The secondary-audience rule is now written down so agency language can stay visible without diluting the main launch story.
In progressEarly selling beta
Tailor sales language and proof to the chosen buyer
The audience choice needs to show up more explicitly in outreach, proof examples, and follow-up material. The actual demo sequence is handled separately in sales-demo-readiness.
GTM pillar
Brand, Positioning, and Website
The website story is strong, but the company identity behind it is not fully settled yet.
Ready for betaFoundationLaunch critical
Keep the current public narrative as the beta default
The site architecture and core copy are already strong enough to support early beta conversations.
In progressFoundationLaunch critical
Lock the endorsed-brand line for founder and buyer-facing materials
Choose the exact parent-brand reference used on the reporting site, website, and first sales assets.
Ready for betaFoundationLaunch critical
Lock the one-line external description
The working beta message stack is now set: a short website headline, plus the fuller positioning line and supporting line for founder-led and sales material.
BlockedPrivate previewLaunch critical
Define the launch-safe company identity pack
Create the minimum company-facing scaffolding: legal entity wording, contracting identity, company bio, and procurement-safe footer copy.
Ready for betaPrivate previewLaunch critical
Keep the public story today-biased while preserving platform ambition
The decision register already gives a defensible rule: do not lead with the full suite vision before product truth can support it.
In progressPrivate previewLaunch critical
Resolve proof, screenshot, and nav hardening items
The pre-launch checklist already names the operational fixes needed before broader sharing.
In progressPrivate preview
Translate the positioning into sales-ready proof statements
A first proof-claims draft now exists, but it still needs founder validation before it is used in the deck, one-pager, or demo.
BlockedEarly selling beta
Add broader company and legal polish before wider launch
A stronger public trust layer depends on legal and company assets that are not yet final.
BlockedEarly selling betaLaunch critical
Confirm whether <un>peel remains the beta working name and freeze naming rules
The product and tool naming system is coherent, but the parent/product name itself is still explicitly provisional.
GTM pillar
Offer, Product, and Pricing
The beta offer is clearer now and the first pricing material exists, but pricing rules and entitlement logic still need tightening.
BlockedFoundationLaunch critical
Choose the beta pricing posture
The tier structure is ready; the public versus conversation-led selling stance still needs founder sign-off.
Ready for betaFoundationLaunch critical
Define the beta-visible product map
The beta-visible product map is now defined: brand-name beta customers can be given access to the full designed product set, with honest caveats about maturity and a quote expectation.
Ready for betaPrivate previewLaunch critical
Create beta-ready commercial collateral
A founder pricing conversation sheet now exists, so the minimum live-call pricing material is in place even though richer packaging can still follow.
In progressPrivate preview
Map SKU logic to plan and entitlement structure
Runtime entitlement checks exist conceptually, but plan definition, usage limits, and metering are still underbuilt.
In progressPrivate preview
Tie plans to entitlement, usage, and contract logic
Billing docs already acknowledge runtime entitlement checks, but plan definition, usage limits, metering, and contract mechanics are still underbuilt.
Ready for betaEarly selling betaLaunch critical
Preserve the platform story without implying full suite maturity
The website and decision log already give us a defensible platform-first story if we stay explicit about maturity and launch scope.
GTM pillar
Proof, Pilots, and Onboarding
We have real product proof and real pilot activity, but not yet a simple repeatable way to show that proof and onboard customers.
In progressFoundationLaunch critical
Define the onboarding and pilot flow
The delivery mode is conceptually clear, but the step-by-step beta flow is not yet documented as a reusable operating path.
Ready for betaFoundationLaunch critical
Lead with mechanism proof in all beta materials
The product already has unusually specific capability proof that should be treated as a strength, not hidden because case studies are light.
In progressPrivate previewLaunch critical
Package time-to-value and pilot success criteria
The strategy doc already names directional success signals, but there is no packaged pilot scorecard or time-to-value definition yet.
In progressPrivate previewLaunch critical
Rewrite pilot interactions into reusable proof briefs
Musgrave and Leanne material can be converted into short evidence summaries, objection answers, and slide proof points.
In progressPrivate preview
Stand up demo-environment and training expectations
Customer walkthroughs and training feedback show that the operating motion can be made concrete quickly once the team defines the default environment and enablement rhythm.
BlockedEarly selling beta
Secure permissioned customer references and outcome metrics
Named quotes, quantified before-and-after proof, and logo permissions remain a later-stage credibility layer rather than a hard beta prerequisite.
GTM pillar
Demand and Sales Readiness
We know the likely sales motion, and the first proof-claims, pricing, and one-pager drafts now exist. What is missing is the polished founder sales kit.
In progressFoundation
Choose the first two acquisition paths
The strategic posture already implies a short list of sensible channels; now those need to be made explicit and ranked.
In progressFoundationLaunch critical
Create the founder-ready sales deck
The site and strategy content already provide the structure; now they need to be converted into a portable founder deck.
In progressFoundation
Create the one-pager follow-up asset
A first one-pager draft now exists, but it still needs founder validation and tightening before it becomes the standard follow-up asset.
In progressPrivate preview
Define the content posture for beta
The website gives us a proof-led base, but there is still no explicit plan for what founder content exists to support outreach.
Ready for betaPrivate preview
Package discovery and objection handling
The objection-handling FAQ now gives the founder and sales team a usable baseline for common questions, even though richer follow-on packaging can still be added later.
In progressPrivate preview
Translate ICP into outreach language and proof sequencing
Audience and proof work exist; they now need to become a simple outreach and follow-up playbook.
In progressPrivate previewLaunch critical
Write the golden-path demo script
The Musgrave walkthrough and platform story already provide a plausible flow; it now needs to be turned into a repeatable 15-to-20 minute path with a clear opening, screen order, and close.
GTM pillar
Trust, Legal, and Launch Operations
The planning and reporting structure now exists, but wider beta selling is still held back by legal setup and trust basics.
Ready for betaFoundationLaunch critical
Define the lean launch stages
This reporting site now provides the first working structure for lean launch sequencing: required now, helpful during beta, and needed for broader GA.
BlockedFoundationLaunch critical
Publish minimum beta-safe legal and company details
The current privacy and terms pages explicitly announce they are not final, and company identity details are still too light for enterprise comfort.
Not startedPrivate previewLaunch critical
Create a DPA and procurement FAQ pack
These are standard asks once conversations move beyond founder curiosity into buyer diligence.
In progressPrivate preview
Create the launch measurement baseline
The categories are clear, but the baseline sheet for demos, pilots, activation, and proof progression still needs to be created and populated.
Ready for betaPrivate preview
Stand up a weekly GTM review cadence
The weekly GTM review cadence is now formalised through a reusable review template, agreed meeting structure, and transcript-to-draft workflow.
In progressEarly selling beta
Translate security and governance into buyer-facing narrative
The product contains trust signals, but they are not yet packaged into a simple buyer-facing trust story or diligence sheet.