Workstream
The launch audience is sufficiently clear for beta: enterprise client-side insight teams first, with agencies kept visible as a secondary future path.
Why this matters
If the company launches with a fuzzy audience, every other GTM choice becomes slower and weaker. ICP sharpness affects messaging, product emphasis, onboarding, proof, and channel choices.
This matters even more because the company is building a platform story; without a primary buyer, platform breadth quickly turns into market vagueness.
Current state
The repo contains explicit strategy decisions, audience profiles, and market evidence that point consistently toward enterprise client-side researchers as the first credible buyer.
Agencies are now explicitly documented as a secondary path rather than a co-primary beta audience. The remaining uncertainty is not who comes first, but how much traction has been proven beyond the current pilot set.
Checklist
Foundation
The minimum decisions and assets needed so the launch story is coherent rather than aspirational.
This is already well supported by repo evidence and does not need reopening for beta execution.
Private preview
The hardening work required for founder sharing, pilot conversations, and limited buyer-facing use.
The secondary-audience rule is now written down so agency language can stay visible without diluting the main launch story.
Early selling beta
The repeatable selling and operating layer needed to move beyond one-off founder conversations.
The audience choice needs to show up more explicitly in outreach, proof examples, and follow-up material. The actual demo sequence is handled separately in sales-demo-readiness.
What exists
Multiple strategy artifacts state that enterprise client-side researchers are the first audience and that enterprise SaaS is the default commercial stance.
Audience profiles and external market analysis show why the client-side buyer faces the exact speed-versus-rigour and bypass pressure this product addresses.
What is missing
Appendix briefs
Source evidence