What this covers
- Primary buyer and ideal customer profile
- Why the market timing is credible
- Where we have evidence versus working hypotheses
Back to GTM checklist
Ready for beta
GTM pillar
Market and ICP
Define who we are selling to first, what pressure they are under, and why this product should matter to them now.
Why it matters in GTM
A SaaS GTM gets simpler once the first buyer is clear. This pillar keeps the launch pointed at one primary audience instead of trying to satisfy every plausible use case at once.
Where we are now
We know who private beta is for first: in-house research teams at larger companies. Agencies are still relevant, but they are not the main focus right now.
Biggest gap
We still need clearer outreach language, proof examples, and demo stories that speak directly to that first buyer.
Underlying items
The strategic and tactical work inside this pillar
Ready for beta
ICP and market definition
The launch audience is sufficiently clear for beta: enterprise client-side insight teams first, with agencies kept visible as a secondary future path.
Open tactical detailAppendix briefs
Evidence links