Workstream
The website is one of the strongest GTM assets already built, but it still needs finishing work before it can carry broader buyer trust on its own.
Why this matters
The founder responds best to what he can see and react to. A live-looking site is therefore both a GTM asset and an internal alignment tool.
Because the site is already ahead of other assets, it also sets the standard the rest of the launch system now needs to catch up to.
Current state
The repo contains a substantial public site build, clear page hierarchy, strong homepage copy, product and capability pages, pricing, and decision rationale.
Operationally, the site is already strong enough for founder review and selective private preview. It is not yet ready for broader compliance-sensitive buyer sharing because screenshots, proof, company details, and policy polish are still incomplete.
Checklist
Foundation
The minimum decisions and assets needed so the launch story is coherent rather than aspirational.
The site architecture and core copy are already strong enough to support early beta conversations.
Private preview
The hardening work required for founder sharing, pilot conversations, and limited buyer-facing use.
The pre-launch checklist already names the operational fixes needed before broader sharing.
Early selling beta
The repeatable selling and operating layer needed to move beyond one-off founder conversations.
A stronger public trust layer depends on legal and company assets that are not yet final.
What exists
There is already a serious website app with a differentiated story and multiple product/capability pages rather than just a concept deck.
The team has already documented why the homepage speaks directly to the primary audience and how the information architecture supports the platform story.
What is missing
Decisions to be made
Appendix briefs
Source evidence