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---
title: GTM Website - Site Architecture
status: active
created: 2026-04-09
updated: 2026-04-22
purpose: Website governance doc describing the live routes, centralized content modules, and truth hierarchy.
---

# <un>peel Website - Site Architecture

## Truth hierarchy

- `website/site/` source code and content modules are the only public website truth
- `website/current-canon.md` is a generated working aid derived from the live site content layer
- Website root docs are governance docs only and must not restate full page copy
- `strategy/`, `competitive/`, and `portfolio/` support the website but do not become alternate public-truth layers

## Live content modules

| Module | Role |
|---|---|
| `website/site/content/homepageContent.ts` | Homepage section copy and default contact copy |
| `website/site/content/marketingPagesContent.ts` | Platform, pricing, and company page copy |
| `website/site/content/siteContent.ts` | Product pages, capability pages, nav/footer links, pricing tiers, showcase items, and proof cards |

## Live routes

| Page | URL | Purpose | Content source |
|---|---|---|---|
| Homepage | `/` | Top-funnel strategic page for the public proposition | `homepageContent.ts` + `siteContent.ts` |
| Pricing | `/pricing` | Commercial expression of the same proposition | `marketingPagesContent.ts` + `siteContent.ts` |
| Company | `/company` | Lightweight pilot-phase company context | `marketingPagesContent.ts` |
| Privacy | `/privacy` | Pilot-stage privacy notice | Route file |
| Terms | `/terms` | Pilot-stage site terms | Route file |
| Platform overview | `/platform` | Explain how Design / Protect / Validate / Activate work together | `marketingPagesContent.ts` |
| Research Architect | `/platform/research-architect` | Product page for design-context building | `siteContent.ts` |
| Surveys | `/platform/surveys` | Product page for the quant workflow | `siteContent.ts` |
| Discussion Groups | `/platform/discussion-groups` | Product page for async qualitative work | `siteContent.ts` |
| Guided Interviews | `/platform/guided-interviews` | Product page for guided qual interviewing | `siteContent.ts` |
| Panel | `/platform/panel` | Product page for the panel direction and customer-audience story | `siteContent.ts` |
| Insight Navigator | `/platform/insight-navigator` | Product page for connected evidence and retrieval | `siteContent.ts` |
| Segment Lens | `/platform/segment-lens` | Product page for the Activate stage: question a validated segment as a grounded persona | `siteContent.ts` |
| Research Guard | `/capability/research-guard` | Capability page for pre-launch questionnaire review | `siteContent.ts` |
| Trust Centre | `/capability/trust-centre` | Capability page for live respondent-quality review | `siteContent.ts` |

## Navigation structure

```
Logo (top left)   |   Platform   Pricing   Company   [Book a demo]
```

- `Platform` dropdown groups:
  - `Tools in <un>peel`
  - `Trust layer`
- `Pricing` links to `/pricing`
- `Company` links to `/company`
- `Book a demo` links to `/#contact`

Footer links:

- `Company`
- `Pricing`
- `Contact`
- `Privacy`
- `Terms`

## Governance docs

- [06-decision-register.md](./06-decision-register.md) keeps intentionally-open messaging decisions visible
- [claim-support-register.md](./claim-support-register.md) tracks proof-heavy and comparative public claims back to their support docs
- [09-pre-launch-checklist.md](./09-pre-launch-checklist.md) tracks launch-readiness items that should not be forgotten

## Archive

- Superseded markdown-first page specs live in [website/_archive/](./_archive/)
- They are preserved for reference only and should not be treated as active website truth