Launch assetStrategy and GTM narrative

Public site homepage copy

The current rendered homepage narrative, led by Answer faster, Stay in control, and Make it travel.

Repo path

website/site/content/homepageContent.ts

Notes

No additional notes recorded.

Raw source preview

Raw, unprocessed file text shown below.

// Live homepage copy. Only the keys consumed by rendered components live here:
//   hero      -> components/sections/PeelHero.tsx
//   statement -> components/sections/Statement.tsx
// The earlier hero/problem/solution/features/showcase/proof/pricing/contact keys
// and their components were removed on 2026-07-06 (orphaned, not rendered by any
// route, and drifted from the live copy). Homepage framework labels are rendered by
// components/sections/HowItWorks.tsx; platform/pricing/company copy lives in
// content/marketingPagesContent.ts and content/siteContent.ts.
export const homepageContent = {
  hero: {
    eyebrow: "For enterprise client-side insight teams",
    title: "Answer faster. Stay in control. Make it travel.",
    badge: "For enterprise insight teams",
    peelLines: [
      "Answer faster.",
      "Stay in control.",
      'Make it <span class="hl">&lt;</span>travel<span class="hl">&gt;</span>.',
    ],
    subhead:
      'Strip away the guesswork, gut calls, sourceless AI, thin polls, stale decks, and reach an answer with its evidence still attached. <b style="color:#fff">The AI does the lifting. Your team makes every call.</b>',
    body:
      "helps insight teams answer faster without cutting corners - sharper design before launch, cleaner data during fieldwork, and connected evidence that makes future answers stronger.",
    primaryCta: {
      label: "Book a demo",
      href: "/#contact",
    },
    secondaryCta: {
      label: "See how it works",
      href: "/#how-it-works",
    },
    imageSrc: "/hero-screenshot.png",
    imageAlt: "unpeel product overview screenshot",
  },
  statement: {
    eyebrow: "How trusted answers are built",
    line:
      'To stay central, the team needs answers that are <em>fast enough</em> for the business and <em>built to keep working</em> long after the study is done.',
    sub: "Quality built in before the first question is written. Protected while fieldwork runs. Validated against the evidence you already have.",
  },
} as const;