<un>peelGTM readiness
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GTM pillar

Demand and Sales Readiness

Turn the strategy into a credible early sales motion: how conversations start, what assets support them, and how the founder can sell consistently.

What this covers

  • First acquisition paths and channel sequence
  • Founder-led pitch, deck, demo, and objection handling
  • How outreach, pricing, and proof come together in real selling

Why it matters in GTM

A SaaS GTM is not launch-ready because the story exists in docs. It is ready when the founder can open the right conversations, use a repeatable pitch, and carry buyers through the first commercial exchange without improvising everything live.

Where we are now

We know the likely sales motion, and the first proof-claims, pricing, and one-pager drafts now exist. What is missing is the polished founder sales kit.

Biggest gap

We still need the full sales deck, the demo path, and founder validation on the proof claims and one-pager.

Underlying items

The strategic and tactical work inside this pillar

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In progressFounder decision

Demand channels

The repo does not yet contain a finished channel plan, but it strongly implies a sensible beta sequence: founder-led direct outreach and warm pilot selling first, with the website acting as credibility infrastructure rather than the primary demand engine.

Open tactical detail
In progress

Sales motion and demo readiness

The raw material for a credible founder-led sales motion already exists: website narrative, pricing logic, pilot posture, and real walkthrough signal. What does not exist yet is the portable package that makes that motion repeatable without live explanation.

Open tactical detail

Founder decisions

Calls affecting this area

Open readiness checklist
Needs a call

Decide how much pricing we show early customers

Show simple starting prices, then keep the detail for conversation: Starter at GBP 220 per seat per month, Foundation from GBP 1,500 per month, Growth from GBP 5,000 per month, and Enterprise as custom pricing. Only do this if the package definitions are tight enough that the page stays honest.

Review in readiness checklist
Needs a call

Decide who we are comfortable selling to first

Start with founder-led trial customers only. Then agree the checkpoints that let us widen the door: basic legal and data-protection documents, at least one usable proof story or case-study path, and founder sign-off on what the sales team is allowed to promise.

Review in readiness checklist