Source register

Every source mapped, classified, and linked back to the launch story.

The register inventories the GTM-relevant material already in the repo and makes the missing launch assets visible as explicit gaps rather than silent assumptions.

Cluster

Strategy and GTM narrative

30 records

Supporting evidence

<un>known company overview

Defines the parent-brand context, cultural DNA, and why the spinout still sits naturally under the <un>known umbrella.

strategy/unknown/unknown-company-overview.md

Open source

Launch asset

<un>known brand manual reference

Sets the color system, endorsed-brand posture, tone, and current group-level visual rules that should influence the founder reporting site.

brand/unknown-brand-manual-reference.md

Open source

Supporting evidence

Naming research for Research Architect / Compass

Captures the naming logic, risks, and <un>-system tradeoffs behind the current tool naming direction.

brand/naming-research-compass.md

Open source

Supporting evidence

Research Guard naming and trademark review

Documents naming collision risk, trademark distance, and why some product names may need future legal clearance before wider launch.

brand/naming-research-research-guard.md

Open source

Launch asset

GTM website project overview

The clearest single snapshot of current launch assumptions, asset status, and open founder-level decisions around website, brand, and launch mode.

website/00-project-overview.md

Open source

Launch asset

Public site architecture

Shows that the company already has a coherent website information architecture aligned to enterprise buyers rather than a generic brochure.

website/01-site-architecture.md

Open source

Launch asset

Public site homepage copy

A near-complete external narrative with headline, problem framing, proof posture, solution pillars, and commercial bridge copy.

website/02-site-copy.md

Open source

Launch asset

Site message architecture

Explains the sequencing of message, proof, and capability detail so the public story stays strategically sharp.

website/05-site-message-architecture.md

Open source

Supporting evidence

Website decision register

Records the rationale behind naming, IA, and message choices already made during website development.

website/06-decision-register.md

Open source

Launch asset

Public pricing page draft

Turns the pricing philosophy into a buyer-facing page and exposes the remaining decision about how much pricing to show publicly.

website/08-pricing-page.md

Open source

Supporting evidence

Q1 2026 GTM readiness plan

Lightweight anchor doc that connects the key GTM decision record and the follow-on work list.

strategy/gtm/q1-2026-gtm-readiness-plan.md

Open source

Launch asset

Key early GTM decisions

Covers the highest-leverage commercial choices: business model, ICP, and which research job the company must win first.

strategy/gtm/key-early-decisions.md

Open source

Launch asset

Follow-on GTM work

The closest thing to a GTM checklist in the repo before this implementation: market identity, sales readiness, channels, trust, onboarding, and measurement.

strategy/gtm/follow-on-gtm-work.md

Open source

Launch asset

Weekly GTM review template

Reusable weekly GTM review template covering headline metrics, active-account review, objections, artifact gaps, product gaps, and transcript-to-action processing.

reporting/founder-gtm/reviews/weekly-gtm-review-template.md

Open source

Launch asset

Pricing conversation sheet

Founder-facing pricing cheat sheet for live private-beta conversations, including tier logic, pilot posture, and budget-line anchoring.

reporting/founder-gtm/artifacts/private-beta/commercial/pricing-conversation-sheet.md

Open source

Launch asset

Founder one-pager

Short founder-facing follow-up document for private-beta conversations, internal sharing by prospects, and early sales follow-up.

reporting/founder-gtm/artifacts/private-beta/sales/founder-one-pager.md

Open source

Launch asset

Sales-ready proof claims

Founder-facing proof-backed claim set for demos, deck language, and live sales conversations.

reporting/founder-gtm/artifacts/private-beta/sales/sales-proof-claims-sheet.md

Open source

Launch asset

Objection-handling FAQ and cheat sheet

Internal-first sales FAQ and cheat sheet that packages the default answers to category, stack, competitor, pricing, trust, pilot, and procurement objections for private-beta calls.

reporting/founder-gtm/artifacts/private-beta/sales/objection-handling-faq.md

Open source

Launch asset

Confidence positioning brief (internal)

The most direct articulation of the confidence thesis and how it should land with the business internally and in demos.

strategy/confidence-positioning-brief-internal.md

Open source

Launch asset

Confidence positioning (external)

An externalised version of the confidence story that already reads like GTM-ready market language.

strategy/confidence-positioning-external.md

Open source

Supporting evidence

Internal narrative: the EmpathyIQ story

Longer-form articulation of the product promise, who it serves, and why the research workflow should be reframed around trust and continuity.

strategy/internal-narrative-empathyiq-story.md

Open source

Supporting evidence

In-depth: what is EmpathyIQ?

A deep strategy narrative explaining the full system, the confidence framework, and the product’s intended place in the market.

strategy/in-depth-what-is-empathyiq.md

Open source

Supporting evidence

Ideas log

Captures key product- and GTM-shaping insights from the website build process, including commercial taxonomy, product naming, and founder-facing site logic.

pm/ideas-log.md

Open source

Gap

Founder-ready sales deck

The repo names the need for a sales deck repeatedly, but no aligned deck asset exists yet.

Gap entry: no file exists yet

Open source

Gap

One-pager follow-up asset

A first one-pager draft now exists (reporting/founder-gtm/artifacts/private-beta/sales/founder-one-pager.md) but is still pending founder validation. No approved, distributable one-pager exists yet.

Gap entry: no file exists yet

Open source

Gap

Golden-path demo script

A 15-to-20 minute sales demo narrative is listed as necessary but does not yet exist as a formal asset.

Gap entry: no file exists yet

Open source

Gap

Pricing reveal sequence in live conversations

There is no agreed rule yet for when pricing anchors, tier logic, and budget qualification should enter live pilot conversations or demos.

Gap entry: no file exists yet

Open source

Gap

Assisted delivery operating definition

Assisted delivery is directionally supported, but no explicit operating definition exists yet for founder time, staffing, contract shape, or what the pilot promise includes.

Gap entry: no file exists yet

Open source

Gap

Demand channel plan

Primary acquisition channels, channel sequencing, and content posture are acknowledged but not yet packaged into a clear execution plan.

Gap entry: no file exists yet

Open source

Gap

Launch measurement baseline

There is no current baseline dashboard or measurement sheet for demo conversion, pilot success, or funnel progression.

Gap entry: no file exists yet

Open source

Cluster

Market and competitive evidence

6 records

Appendix brief

Audience profiles

Research-backed profiles for client-side enterprise teams and agencies, useful for validating the current ICP choice and the agency-secondary posture.

market-analysis/audience-profiles.md

Open source

Appendix brief

Evidence for confidence as a lever

External evidence that researchers care both about trustworthy findings and about workflow systems that genuinely reduce coordination overhead.

market-analysis/evidence-confidence-as-lever.md

Open source

Appendix brief

External signals: SaaS and AI disruption

Provides investor-grade market context for why pricing, data sovereignty, and mission-critical positioning matter now rather than later.

strategy/external-signals-saas-ai-disruption-2026.md

Open source

Appendix brief

Feature set competitive review

A competitor matrix showing how the target platform compares across survey, qual, knowledge, and reporting categories.

competitive/feature-set-competitive-review.md

Open source

Appendix brief

Research Guard questionnaire review competitive analysis

A dated deep-dive benchmarking Research Guard's questionnaire-review workflow against Qualtrics ExpertReview, Conjointly, and adjacent competitors, clarifying where the product truly leads and where incumbents still have maturity advantages.

competitive/research-guard-questionnaire-review-competitive-analysis-2026-04-18.md

Open source

Appendix brief

JTBD value proposition review

Reviews the value proposition by job-to-be-done and helps sharpen how the GTM story should contrast against adjacent categories.

competitive/value-proposition-review-by-jtbd.md

Open source

Cluster

Product and SKU readiness

10 records

Launch asset

Pricing model strategy

Defines the future-oriented pricing logic, from point solutions through enterprise infrastructure, and shows the emerging platform-plus-SKUs commercial model.

strategy/pricing-model.md

Open source

Supporting evidence

Strategy portfolio narrative

Connects the product portfolio, proof gaps, ICP implications, and commercial open questions into one living narrative.

strategy/strategy-portfolio-narrative-living-artifact.md

Open source

Supporting evidence

Strategy context index

A concise orientation doc that helpfully states the current default stance for ICP, business model, and suite posture, including possible software-under-service delivery for pilots.

strategy/strategy-context-index.md

Open source

Supporting evidence

Strategy decisions and rationale

Rich context on launch posture, suite strategy, delivery mode, shared services, and what still remains genuinely open.

pm/decisions/strategy-decisions.md

Open source

Supporting evidence

Product follow-up log

Tracks open product decisions and customer follow-up commitments, including the unresolved Research Architect UX architecture decision that affects what can be sold and demoed confidently.

pm/decisions/product-follow-up-log.md

Open source

Supporting evidence

Platform shared services overview

Shows that the product already has a shared-services layer, which matters for a separate BU with multiple SKUs and controlled access.

portfolio/platform-shared-services/README.md

Open source

Supporting evidence

Billing and entitlements

Documents that entitlement logic is materially thought through, but billing, usage tracking, and plan definition are still underbuilt.

portfolio/platform-shared-services/billing-and-entitlements.md

Open source

Supporting evidence

Survey design readiness

Evidence that survey design and pre-launch confidence capabilities are close to launchable rather than merely aspirational.

portfolio/quantitative-research-platform/survey-design.md

Open source

Supporting evidence

Survey deployment readiness

Evidence that deployment, panel/sample operations, and in-field quality controls are already substantially specified.

portfolio/quantitative-research-platform/survey-deployment.md

Open source

Gap

Research Architect buyer-language definition

The buyer-facing definition of Research Architect is still not locked tightly enough to support a clean sellability decision.

Gap entry: no file exists yet

Open source

Cluster

Trust, legal, and BU basics

6 records

Launch asset

Website pre-launch checklist

A concrete operational checklist covering assets, compliance-sensitive buyer conversations, public launch hardening, and proof follow-up.

website/09-pre-launch-checklist.md

Open source

Supporting evidence

System security readiness note

A signal that system security is already treated as a product area, but the GTM-facing security narrative is still thin.

portfolio/platform-shared-services/system-security.md

Open source

Launch asset

Current privacy page

The current public privacy page is intentionally lightweight and explicitly signals what legal and data-controller information is still missing.

website/site/app/privacy/page.tsx

Open source

Launch asset

Current terms page

The current terms page confirms that the existing site is still pilot-stage and not yet a production commercial contract surface.

website/site/app/terms/page.tsx

Open source

Gap

Final BU legal and company identity pack

No final separate-BU legal identity pack is present yet, even though broader launch and procurement conversations will require it.

Gap entry: no file exists yet

Open source

Gap

DPA and procurement pack

There is no dedicated DPA, procurement FAQ, or enterprise buyer trust pack in the repo yet.

Gap entry: no file exists yet

Open source

Cluster

Customer and pilot evidence

4 records

Supporting evidence

Musgrave follow-up items

A live list of product feedback and follow-up asks that proves a real pilot relationship exists, even if it is not yet a polished case study.

customers/musgrave/follow-up-items.md

Open source

Supporting evidence

Musgrave UX walkthrough summary

Evidence of real customer interaction, live workflow review, and product areas that can be turned into proof once polished and permissioned.

research/interviews/2026-04-07-musgrave-shoptalk/2026-04-07-musgrave-shoptalk-ux-walkthrough.md

Open source

Supporting evidence

Leanne operational pain points

A rich operational pain-point repository, especially useful for launch-readiness, fieldwork coordination, and proving time-to-value for deployment tooling.

research/opportunities/leanne-time-consuming-tasks.md

Open source

Gap

Named or permissioned case studies

Proof exists as live customer interaction and product signal, but not yet as permissioned case studies or named commercial proof.

Gap entry: no file exists yet

Open source