Pricing conversation sheet

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# Pricing conversation sheet

This is a founder-review cheat sheet for private-beta commercial conversations. Public EUR tiers are already the working direction; the remaining decisions are final figures, inclusions, beta delivery boundaries, and the pilot-to-paid path.

## Current public pricing anchors

### Starter

- EUR 260 per seat per month
- For a team buying a focused product rather than the connected platform.
- Confirm which products can genuinely be sold and supported this way during beta.

### Foundation

- From EUR 1,750 per month
- For teams running research on <un>peel and keeping the resulting work connected.
- This is the normal entry point for the connected platform.

### Growth

- From EUR 5,850 per month
- For teams that also need imported prior research and cross-method evidence connected with platform-run work.

### Enterprise

- Contact us
- For wider organisational access, governance, procurement, and infrastructure requirements.

Respondent and sample costs are separate pass-through usage unless a proposal explicitly says otherwise.

## Default talk track

- `We price according to the level of system and organisational use a team needs, not only by seats.`
- `Starter is for focused use. The connected platform starts at Foundation.`
- `Foundation keeps research run on the platform connected. Growth adds imported research and broader evidence reuse.`
- `For private beta, we agree the workflow, product maturity, support model, and conversion path before the engagement begins.`

## Private-beta commercial rules to approve

- Reserve a free strategic pilot for an account with clear brand or signal value, important product learning, and a credible paid-conversion path.
- Use a paid pilot or Foundation entry for other qualified buyers.
- Put the users, included products, founder support, manual work, success criteria, evidence rights, and conversion decision into every pilot proposal.
- Do not give identical access to every account. Access follows the agreed product-maturity map.
- Set an explicit end point and annual-price bridge before a pilot starts.

## What the price does not yet prove

- A published tier does not mean every entitlement, limit, or meter is fully enforced in product.
- It does not make Research Guard, Research Architect, Segment Lens, or every Insight Navigator workflow generally available.
- It does not include respondent or sample cost unless stated.
- It does not promise low-touch enterprise onboarding while delivery remains assisted.

## What not to say

- Do not quote the superseded GBP prices.
- Do not describe the model as purely seat-based SaaS.
- Do not lead with Starter when the buyer wants the connected system.
- Do not make free pilots the default.
- Do not promise a product or entitlement that the current beta map cannot support.
- Do not improvise discounts, usage limits, security commitments, or procurement terms.

## Founder approval required

- Sign off EUR 260 / EUR 1,750 / EUR 5,850 as the external figures.
- Approve the inclusions, exclusions, users, usage limits, and respondent-cost treatment for each tier.
- Confirm whether Starter remains visible and sellable during the assisted beta.
- Define who qualifies for free strategic access versus a paid pilot.
- Approve the pilot-to-annual conversion rule, discount authority, and support boundary.

Once approved, this becomes the source for the website, sales deck, proposals, and pricing FAQ.