<un>peelFounder GTM

Appendix brief

Pricing and packaging direction

The selected working direction is a Research Workspace at EUR 260 per active builder per month, a EUR 30 dormant workspace state between projects, and Enterprise as a separate contract. It gives independent researchers a direct starting point without reducing enterprise infrastructure to a discounted self-serve tier.

Key takeaways

  • Research Workspace is a connected platform offer, not a list of product-specific seat SKUs.
  • The active/dormant model recognises uneven project income while preserving existing research between projects.
  • Enterprise stays distinct because connected infrastructure, governance, knowledge capacity, and wider access need a separate commercial and delivery conversation.
  • The Founder Research Cohort creates a controlled route to real use, feedback, and early revenue without automatic conversion.
  • Stripe lifecycle, entitlements, metering, dormant gating, controlled Navigator import, and operating monitoring remain launch-blocker work before self-serve charging.

What is strong already

The chosen offer gives a researcher or small team one connected place to run work, protect quality, and reuse evidence. An active builder is the paid unit because that person can create, launch, or manage research.

Dormant is a lower-cost preservation state, not a free account. It keeps appropriate viewing and export of existing work while blocking new fieldwork, analysis, AI generation, processing, and seat changes.

Enterprise remains the route for connected infrastructure, wider organisation access, governance, knowledge capacity, and support. It does not compete with Research Workspace by offering a discounted self-serve plan.

What still blocks commercial readiness

The direction is selected but still needs launch and legal approval. Minimum dormant period, period-end timing, cancellation retention, and any dormant query allowance remain launch-policy decisions.

Commercial basics underneath the offer are not yet complete. Billing definitions, central entitlements, usage metering, dormant gating, Stripe lifecycle, and operating monitoring must exist before charging customers self-serve.

Insight Navigator beta remains deliberately narrow: eligible native research and one manually approved starter import where capacity permits. There is no unlimited ingestion or self-service historical-library migration.

The long-term infrastructure destination remains strategically useful, but the public story must distinguish what a Research Workspace customer can use now from what an enterprise contract can support.

Most practical beta posture

Make the public choice simple: request a Research Workspace or talk to us about Enterprise. The site should not imply checkout is already available while commercial controls remain in delivery.

Run a selected Founder Research Cohort of 10–20 independent researchers for 60 days, with no automatic conversion. Participants complete one live project and one feedback session a month; a paid offer follows manually.

Every enterprise proposal should state users, included products, support, manual work, sample costs, success criteria, evidence rights, and the contract path. Every self-serve promise must match an enforced entitlement and cost boundary.