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export type PricingTier = {
  name: string;
  badge?: string;
  price: string;
  description: string;
  included: string[];
  excluded?: string[];
  highlight?: boolean;
};

export type DetailLink = {
  label: string;
  href: string;
};

export type DetailComparisonRow = {
  label: string;
  left: string;
  right: string;
};

export type DetailComparison = {
  highlightLine?: string;
  afterParagraph?: number;
  leftEyebrow?: string;
  rightEyebrow?: string;
  leftRowLabel?: string;
  rightRowLabel?: string;
  leftTitle: string;
  rightTitle: string;
  rows: DetailComparisonRow[];
};

export type DetailSection = {
  title: string;
  body: string[];
  bullets?: string[];
  comparison?: DetailComparison;
  links?: DetailLink[];
  imageSrc?: string;
  imageAlt?: string;
};

export type DetailPageData = {
  slug: string;
  label: "Product" | "Capability";
  name: string;
  heroTitle: string;
  heroBody: string;
  heroImageSrc?: string;
  heroImageAlt?: string;
  secondaryCta?: DetailLink;
  sections: DetailSection[];
  ctaTitle: string;
  ctaBody: string;
};

export type NavGroup = {
  title: string;
  description: string;
  links: DetailLink[];
};

export const productLinks: DetailLink[] = [
  { label: "Research Architect", href: "/platform/research-architect" },
  { label: "Quant Surveys", href: "/platform/surveys" },
  { label: "Discussion Groups", href: "/platform/discussion-groups" },
  { label: "Guided Interviews", href: "/platform/guided-interviews" },
  { label: "Branded Panels", href: "/platform/panel" },
  { label: "Segment Lens", href: "/platform/segment-lens" },
];

export const capabilityLinks: DetailLink[] = [
  { label: "Research Guard", href: "/capability/research-guard" },
  { label: "Trust Centre", href: "/capability/trust-centre" },
  { label: "Insight Navigator", href: "/platform/insight-navigator" },
];

export const browseGroups: NavGroup[] = [
  {
    title: "Tools in <un>peel",
    description: "The tools teams use to understand customers.",
    links: productLinks,
  },
  {
    title: "Trust layer",
    description: "The differentiators that come with every plan.",
    links: capabilityLinks,
  },
];

export const navLinks = [
  { label: "Pricing", href: "/pricing" },
  { label: "Company", href: "/company" },
];

export const footerLinks = [
  { label: "Company", href: "/company" },
  { label: "Pricing", href: "/pricing" },
  { label: "Contact", href: "/#contact" },
  { label: "Privacy", href: "/privacy" },
  { label: "Terms", href: "/terms" },
];

export const siteChromeCopy = {
  footerTagline: "Sharper design, cleaner data, stronger answers from connected evidence.",
  pilotStatus: "Pilot programme currently active across Ireland and the UK.",
};

export const pricingTiers: PricingTier[] = [
  {
    name: "Starter",
    price: "EUR 260 / seat / month",
    description:
      "For teams starting with a single-seat research tool and the core trust layer.",
    included: [
      "Quant survey builder",
      "Discussion Groups workflow",
      "Core Trust Centre checks",
      "Research Guard",
      "Insight Navigator",
      "Pre-launch quality checklist",
    ],
    excluded: [
      "Guided Interviews",
      "Cross-study synthesis",
      "Shared workspace and permissions",
    ],
  },
  {
    name: "Foundation",
    price: "From EUR 1,750 / month",
    description:
      "For teams that want research run on the platform to stay connected, reusable, and easier to build on.",
    included: [
      "Everything in Starter",
      "Full research workflow for surveys, discussion groups, and guided interviews",
      "Insight Navigator across studies run on the platform",
      "Native panel integration",
      "Connected evidence across platform-run work",
      "Shared workspace and permissions",
      "AI-assisted reporting review",
    ],
    highlight: true,
  },
  {
    name: "Growth",
    price: "From EUR 5,850 / month",
    description:
      "For teams importing past work and connecting signals across methods so insight travels further.",
    included: [
      "Everything in Foundation",
      "Full external research ingestion",
      "Structured schema across imported research",
      "Cross-source and cross-method synthesis",
      "Deeper quality controls and reporting assurance",
    ],
  },
  {
    name: "Enterprise",
    price: "Contact us",
    description:
      "For organizations scaling trusted research infrastructure across teams and markets.",
    included: [
      "Everything in Growth",
      "Organization-wide access and permissions",
      "Research governance and audit trail",
      "Multi-team, multi-market standardization",
      "Real-time quality monitoring across concurrent studies",
      "Dedicated onboarding and success support",
    ],
  },
];

export const homeFeatureCards = [
  {
    group: "Tools in <un>peel",
    title: "Research Architect",
    body: "Start every study with the right context. Upload a brief and get a structured research checklist, desk research done for you, and all materials organised in one project before the first question is written.",
    href: "/platform/research-architect",
  },
  {
    group: "Tools in <un>peel",
    title: "Quant Surveys",
    body:
      "Run quantitative studies in one controlled workflow, with pre-launch review, live respondent-quality controls, and outputs connected instead of spread across separate tools.",
    href: "/platform/surveys",
  },
  {
    group: "Tools in <un>peel",
    title: "Discussion Groups",
    body:
      "Run async qualitative work that gathers richer context over several days and keeps the evidence attached to the wider project record.",
    href: "/platform/discussion-groups",
  },
  {
    group: "Tools in <un>peel",
    title: "Guided Interviews",
    body:
      "Run qualitative interviews at scale across markets, capturing voice, video, or text responses while the researcher stays in control of the guide and interpretation.",
    href: "/platform/guided-interviews",
  },
  {
    group: "Tools in <un>peel",
    title: "Branded Panels",
    body:
      "Build a dedicated panel of your own customers and research them directly: surveys, discussions, and guided interviews, without buying sample every time. Designed for continuous profiling and repeat access to the same audience over time.",
    href: "/platform/panel",
  },
  {
    group: "Trust layer",
    title: "Insight Navigator",
    body:
      "Ask questions across one project or across the platform, with source-traceable retrieval that keeps answers tied to the research they came from.",
    href: "/platform/insight-navigator",
  },
  {
    group: "Tools in <un>peel",
    title: "Segment Lens",
    body:
      "Turn a validated segmentation into personas your team can question in plain language. Every answer maps back to a real survey response, with full traceability, so the rest of the business can use the research without insight losing control of it.",
    href: "/platform/segment-lens",
  },
  {
    group: "Trust layer",
    title: "Research Guard",
    body:
      "Catch screening gaps, sequencing risk, ambiguity, and structural issues before launch with a collaborative review layer that sharpens the work without replacing the researcher.",
    href: "/capability/research-guard",
  },
  {
    group: "Trust layer",
    title: "Trust Centre",
    body:
      "Protect fieldwork quality while the study is live through respondent monitoring, review workflows, and an audit trail the team can inspect later.",
    href: "/capability/trust-centre",
  },
];

export const showcaseItems = [
  {
    label: "Trust Centre",
    title: "Protect fieldwork quality while you can still act on it.",
    body:
      "Trust Centre surfaces suspicious respondents, shows the signals behind each flag, and keeps the review trail attached to the study while it is still live.",
    href: "/capability/trust-centre",
    imageSrc: "/screenshots/trust-centre-hero.svg",
    imageAlt: "Trust Centre tenant-level quality overview with quality dimensions, signal cards, and project health",
  },
  {
    label: "Research Guard",
    title: "Catch design risk before it becomes a fieldwork problem.",
    body:
      "Research Guard runs 42 specific checks, from strategic alignment to routing edge cases, and surfaces the full-questionnaire issues generic checkers miss, including screening alignment, order effects, and the changes that actually need approving before launch.",
    href: "/capability/research-guard",
    imageSrc: "/questionnaire-reviewer-screenshot.png",
    imageAlt: "Research Guard screenshot",
  },
  {
    label: "Insight Navigator",
    title: "Answer follow-up questions from evidence, not memory.",
    body:
      "Insight Navigator keeps research connected across studies and methods, so when a stakeholder asks why a finding holds, the team can show where multiple sources point in the same direction and trace the answer back to source material.",
    href: "/platform/insight-navigator",
    imageSrc: "/knowledge-repo-screenshot.png",
    imageAlt: "Insight Navigator screenshot",
  },
];

export const proofCards = [
  {
    title: "Research Guard runs 42 specific checks before a study goes to field",
    body:
      "The review starts with the brief and the business objective, not the questions, and works through 42 checks across 10 areas of questionnaire design, guided by over 30,000 lines of review logic. What makes it different is the governed redesign flow around those checks: screening alignment, ordered issue handling, structured follow-up, change packaging, revision, and final QA before the study goes live.",
  },
  {
    title: "38+ quality metrics feed one live review workflow",
    body:
      "Trust Centre combines question-level speed, patterning, engagement, and response-quality signals so teams can review a visible case while the study is still open, instead of relying on one blunt score.",
  },
  {
    title: "Answers stay tied back to source material you can inspect.",
    body:
      "Documents are processed page by page, with each page tagged across research context and citation metadata. Insight Navigator is designed to keep answers tied to source material and reconstructable document or page references, so the team can inspect the evidence instead of relying on generic keyword proximity alone.",
  },
];

export const socialProofQuotes = [
  {
    text:
      "The Trust Centre changed the conversation internally. We could show exactly what had been checked and what had been removed, which made it much easier to trust the final readout.",
    attribution: "Research Director, pilot customer",
  },
  {
    text:
      "Insight Navigator meant we could answer follow-up questions in hours instead of starting a new project from zero. That is what made the team feel more useful to the business.",
    attribution: "Head of Insight, pilot customer",
  },
];

export const productPages: Record<string, DetailPageData> = {
  "segment-lens": {
    slug: "segment-lens",
    label: "Product",
    name: "Segment Lens",
    heroTitle:
      "We don't predict what your audience would say. Our personas reply with what they actually said.",
    heroBody:
      "Other tools predict what your audience might think and ask you to trust the model. Segment Lens is different. Each persona is a validated segment from a real study, so every answer maps back to actual survey responses with full traceability. Ask a question in plain language, get a grounded answer, and open the exact data point that backs it. When the research does not cover something, the persona says so instead of overstating what it can know. Segment Lens enters customer beta in September 2026.",
    heroImageSrc: "/screenshots/segment-lens-hero.svg",
    heroImageAlt: "Segment Lens library showing multiple governed personas with source counts, belief counts, and ownership metadata",
    secondaryCta: { label: "See pricing", href: "/pricing" },