MaxDiff method and product review

Raw source preview

Raw, unprocessed file text shown below.

---
title: "MaxDiff method and product review"
status: processed
source_type: internal method review
session_date: 2026-07-08
duration: "1h 41m 55s"
participants:
  - Oriol Altisent
  - Desmond Leo
  - Fernando Guevara
  - Ivan Soriano
product_area: "Quant Surveys / future MaxDiff capability"
tags: [quant-surveys, maxdiff, method-review, future-scope, internal]
---

# MaxDiff method and product review

## Source file

- [maxdiff-method-review.docx](./maxdiff-method-review.docx) — original Microsoft Teams transcript export.

## Evidence relevant to launch

The team reviewed MaxDiff design, presentation and reporting requirements in detail. The session closed with allocation work taking priority and reporting/design work still outstanding; there was no documented current customer request for the mobile variant discussed.

## What this supports

The future capability has received serious methodological review and the team is making explicit scope and priority decisions.

## What this does not prove

MaxDiff is not a current launch capability on this evidence. The session provides no external demand, completed build, production result or payment signal and should not be used to imply otherwise.