Informal practitioner conversations register

Raw source preview

Raw, unprocessed file text shown below.

---
title: "Informal practitioner conversations register"
status: active
source_type: provenance note
created: 2026-08-18
owner: "Desmond Leo"
tags: [research, practitioner-network, provenance, evidence-boundaries]
---

# Informal practitioner conversations register

## Why this exists

Not every market conversation was recorded as a formal interview. This note identifies the people who informed the proposition while keeping those conversations separate from documented research. It was created on 18 August 2026 from Desmond Leo's account of the work; historical conversation dates were not reconstructed.

Informal conversations are context and evidence of market contact. They are **not** counted as independent customer validation, quoted as research findings or used as proof of willingness to pay.

## Named practitioner contacts

| Person | Relevant perspective | What is recoverable | Evidence status |
| --- | --- | --- | --- |
| Michelle Healy | Senior market researcher and Empathy employee | The original transcript and analysis from a [survey-data-to-slide walkthrough](./interviews/2026-01-16-michelle-quant-reporting-workflow/README.md) on 16 January 2026 record manual reporting, formatting and error-checking pain. | **Documented internal practitioner evidence.** Useful for the workflow claim, but not independent customer demand. |
| Michelle Leo | Director of Insight in Publicis Media's Strategic Insights division | Informal conversations and reviews of market-research insight; no formal interview record. | **Informal contact.** Not counted as an interview or attributed product evidence. |
| Renata Laukaityte | Senior Consultant of Data Services at Savanta | Informal conversations and reviews of market-research insight; no formal interview record. | **Informal contact.** Not counted as an interview or attributed product evidence. |
| Marie Binet | Head of Insight & Effectiveness at Fuse | Informal conversations and reviews of market-research insight; no formal interview record. | **Informal contact.** Not counted as an interview or attributed product evidence. |

## How to strengthen the record

For any future informal conversation, capture the date, person's role, workflow discussed, exact observation, evidence for and against the product hypothesis, and whether they have agreed to be named. A five-minute note is enough; it does not need to become a formal interview transcript.