<un>known brand manual reference

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---
title: <un>known Brand Manual Reference
source: Unknown_BrandManual.pdf (v1.0, 2025)
purpose: Reference for any GTM site or marketing assets built under the <un>known group identity
---

# <un>known Brand Identity Reference

## Group Brand Context
- `<un>known` is the parent/group brand for: **Empathy**, Futavista, Salience+, and future brands
- Tagline: **Wisdom through wonder**
- Functions as a connective/endorsing brand — secondary to client-facing sub-brands

## Logo
- **Two versions:** Dark background → white + pink logotype | Light background → dark blue + pink logotype
- **One-color version** used when contrast is insufficient (e.g. on red, teal, or similarly toned backgrounds)
- **Minimum sizes:** Logo alone = 100px / 26mm | Logo + tagline = 192px / 38mm
- **Don'ts:** No rotation, no gradients, no effects, no proportion changes, no spacing changes, no full-color on low-contrast background

## Symbol
- Pink chevron-dot-dot-dot-chevron mark (`< • • • >`)
- Used standalone or with logo — ensure spacing when used together

## Colors
| Name  | HEX     | RGB            | Pantone |
|-------|---------|----------------|---------|
| Pink  | #FF00AA | 255, 0, 170    | 232     |
| Blue  | #031F35 | 3, 31, 53      | 2767    |
| White | #FFFFFF | 255, 255, 255  | —       |

## Typography
- **Primary (headers):** Nicephore — Medium weight, 0% letter spacing, 140% line height
- **Secondary (body/info):** Xanh Mono — Regular weight, 0% letter spacing, 140% line height

## Chevron Usage in Copy
- Pink `< >` chevrons wrap key words in headers to add emphasis
- Use in moderation — main headers only, or headings >32px on web
- Example: `For <bold brand leaders> seeking strategic direction`

## Tone / Visual Style
- Dark navy dominant background
- High-contrast pink as accent/energy
- Clean, modern, confident — specialist insight agency feel
- Presentation templates use full-bleed dark slides with white headline type + pink chevron highlights