ReferencePrivate beta
Artifact
Agency secondary-audience rule
Reference note that locks agencies as a secondary audience rather than a co-primary private-beta target.
Owner: Desmond
Open artifactArtifacts
Drafts and launch assets tied directly to the GTM checklist.
Use this area when the founder needs to review a draft, approve something concrete, or revisit a launch artifact later without hunting through the repo.
ApprovedPrivate beta
Artifact
One-line description options
Approved beta short-description recommendation, with the chosen combo and the strongest alternative options retained for reference.
Owner: Desmond
Open artifactIn reviewPrivate beta
Artifact
Sales-ready proof claims
Founder review draft of current, maturity-aware proof claims built around speed, human control, whole-lifecycle delivery, and insight travel.
Owner: Desmond
Open artifactReferencePrivate beta
Artifact
Beta product map
Maturity-aware reference for what is live, in test, controlled beta, in build, or directional in the private-beta offer.
Owner: Desmond
Open artifactIn reviewPrivate beta
Artifact
Pricing conversation sheet
Founder-facing EUR commercial cheat sheet covering tier anchors, assisted-beta rules, and the open package decisions.
Owner: Desmond
Open artifactIn reviewPrivate beta
Artifact
Buyer follow-up one-pager copy
Founder review draft using the current positioning, EUR pricing, and explicit product-maturity labels before design or distribution.
Owner: Desmond
Open artifactIn reviewPrivate beta
Artifact
Objection-handling FAQ and cheat sheet
Updated internal sales FAQ covering current positioning, product maturity, EUR pricing, assisted beta, proof, trust, and procurement; competitor claims require revalidation.
Owner: Desmond
Open artifact