Artifacts

Drafts and launch assets tied directly to the GTM checklist.

Use this area when the founder needs to review a draft, approve something concrete, or revisit a launch artifact later without hunting through the repo.

ReferencePrivate beta

Artifact

Agency secondary-audience rule

Reference note that locks agencies as a secondary audience rather than a co-primary private-beta target.

Owner: Desmond

Open artifact
ApprovedPrivate beta

Artifact

One-line description options

Approved beta short-description recommendation, with the chosen combo and the strongest alternative options retained for reference.

Owner: Desmond

Open artifact
In reviewPrivate beta

Artifact

Sales-ready proof claims

Founder review draft of the short proof-backed claims to use across demos, deck language, and sales conversations.

Owner: Desmond

Open artifact
ReferencePrivate beta

Artifact

Beta product map

Reference note for the current private-beta rule on which products can be made available and under what conditions.

Owner: Desmond

Open artifact
In reviewPrivate beta

Artifact

Pricing conversation sheet

Draft founder-facing commercial cheat sheet for live pricing conversations in private beta.

Owner: Desmond

Open artifact
In reviewPrivate beta

Artifact

Founder one-pager

Founder review draft of the short follow-up document for live conversations and internal sharing by prospects.

Owner: Desmond

Open artifact
In reviewPrivate beta

Artifact

Objection-handling FAQ and cheat sheet

Internal-first sales FAQ and cheat sheet covering category, stack, competitor, proof, pricing, trust, pilot, and procurement objections for live private-beta conversations.

Owner: Desmond

Open artifact