This is the working reference note for private beta audience focus.
Working rule
- Enterprise client-side insight teams remain the main private-beta audience.
- Agencies are secondary, not co-primary.
- We can still mention agencies as a plausible future or selective path, but they should not drive the launch story.
What this changes
- Website, deck, and one-pager examples should sound like in-house insight teams first.
- Outreach should target enterprise insight leaders before agency contacts.
- Proof examples should be chosen for enterprise research teams first.
How to talk about agencies
- Use wording like: `Agencies are a credible secondary path, but they are not the main private-beta focus.`
- Do not build the hero message or first demo around agency workflows.
- Only mention agency fit when it helps explain the broader market, not when it muddies the main audience.
Status
- This rule is now documented and can be treated as settled for private beta.