This is a founder review draft of the buyer-facing copy for a short private-beta follow-up asset. If approved, it can become a designed page, PDF, email follow-up, or shareable link.
One-line description
- `<un>peel is a research platform that helps insight teams turn isolated studies into a trusted body of evidence the business keeps learning from.`
Supporting line
- `Because we own the whole research lifecycle rather than just storing what others produce, we build quality and trust into every stage, so insights travel across the organisation and keep creating value long after the study is done.`
What problem it solves
- Research teams are under pressure to deliver faster, prove value, and make the insight they produce actually travel across the organisation.
- Juniors need guardrails to deliver safer work, and seniors need leverage to deliver more without sacrificing quality.
- Too much good research still gets trapped in one-off decks, disconnected folders, or point tools, so the business keeps relearning the same things.
- Teams need a better way to design, collect, connect, and share research so evidence compounds instead of disappearing after the study.
What the platform does
- Helps teams design better research upfront by checking whether the screener and routing qualify the right people, flagging issues in the order they appear, following up on judgment calls, and turning review findings into approved tracked changes before launch.
- Keeps quality and trust visible while work is still live through structured respondent review across Real, Unique, and Engaged signals, not a blunt score or hidden cleanup layer.
- Connects new and existing research into the knowledge base, processing each page or slide for richer retrieval and better search context, with deeper structuring when underlying files are available.
What customers can access in private beta
- Full designed product set for named-brand beta customers.
- Includes Surveys, Discussion Groups, Guided Interviews, Insight Navigator, Research Architect, Research Guard, and Trust Centre.
- Research Guard and Insight Navigator are beta today. Everything else in that set is live.
- Delivered in a close founder-led beta posture.
Why buyers may care
- Stronger pre-launch research design, especially on the full-questionnaire issues that are easiest to miss under time pressure.
- More visible quality while work is in flight.
- Research that travels further after the study because evidence stays connected and traceable across the rest of the team's work.
- A connected platform that can grow with the team's research needs instead of creating more point-tool sprawl.
- Immediate value from the live system, plus access to early beta capabilities that can change how the insight team works.
- A path toward one permanent knowledge base for insight work across the business, not just one more point tool.
Commercial starting point
- Pricing is conversation-led with clear anchors.
- Starter / point solution: GBP 220 per seat per month for teams that only want one tool.
- Foundation / connected system: from GBP 1,500 per month for research run on the platform.
- Growth: from GBP 5,000 per month when imported past research and cross-method evidence are part of the system.
- Enterprise: custom.
- Pilot structure depends on partner fit and strategic value, not a single default rule.
Private-beta call to action
- We are looking for a small number of private-beta partners.
- Best fit is enterprise client-side insight teams.
- For strategic named-brand customers, full beta access can be made available and we may ask for a quote if the work delivers value; other buyers may move into paid pilot or Foundation pricing earlier.