In reviewPrivate betaOwner: Desmond

Artifact

Buyer follow-up one-pager copy

Founder review draft using the current positioning, EUR pricing, and explicit product-maturity labels before design or distribution.

This is a founder-review draft for a short private-beta follow-up page, PDF, or email.

One-line description

`<un>peel helps enterprise insight teams answer faster, stay in control, and make research travel further across the business.`

Supporting line

`Because <un>peel runs the research lifecycle rather than only storing finished outputs, design, fieldwork, quality review, analysis, and evidence reuse stay connected.`

The problem

  • Insight teams are under pressure to move faster while keeping research standards and human judgement intact.
  • Good research still gets trapped in one-off decks, disconnected folders, and point tools.
  • The organisation then struggles to find what it already knows, reuse evidence safely, or see how a conclusion was reached.

What the platform does

  • Runs core quantitative and qualitative research workflows in one connected system.
  • Keeps live quality signals visible and reviewable through Trust Centre.
  • Connects questions, decisions, outputs, and source evidence so research can keep working after the final debrief.
  • Adds AI within a governed workflow where people can inspect sources and keep control of consequential decisions.

Private-beta product access

  • **Live core:** Quantitative Surveys; Discussion Groups; Guided Interviews, subject to workflow confirmation; Trust Centre.
  • **In test:** Discussion Groups V2 improvements.
  • **Controlled beta:** Insight Navigator.
  • **In build:** Segment Lens, currently targeted for August-September.
  • **Directional / selected preview:** Research Guard and Research Architect, currently targeted for October beta.

Access is agreed account by account. The private beta is founder-assisted and should not be described as a fully standardised, low-touch rollout.

Why buyers may care

  • Faster movement from a business question to usable research and evidence.
  • Human control over quality decisions instead of opaque automation.
  • Research that remains connected, findable, traceable, and reusable.
  • One platform that can cover more of the lifecycle without adding another disconnected point tool.

Commercial starting point

  • Starter: EUR 260 per seat per month for focused product use.
  • Foundation: from EUR 1,750 per month for the connected platform and research run on <un>peel.
  • Growth: from EUR 5,850 per month when imported research and broader evidence reuse are included.
  • Enterprise: contact us.
  • Respondent and sample costs are separate unless a proposal explicitly includes them.
  • A free strategic pilot is exceptional; other buyers should normally enter through a paid pilot or Foundation.

Private-beta call to action

`We are selecting a small number of enterprise insight teams for a founder-assisted private beta. Together we will agree the initial workflow, the products that are ready for that use case, the support model, and what a successful path to paid use looks like.`

Approval before external use

  • Confirm product maturity and availability.
  • Sign off the EUR figures and package inclusions.
  • Approve any customer name, logo, quote, or result added to the asset.
  • Confirm the legal entity and contact details that appear on the final version.