Founder GTM Reporting

This is a founder review draft of the short follow-up document for private-beta conversations.

One-line description

`<un>peel is a research platform designed to improve how research is designed, collected, and reported.`

`Unlike other research platforms, it bakes quality assurance and quality control into the design, collection, and reporting of insights.`

Research teams are under pressure to move faster without lowering quality.
Juniors need guardrails to deliver safer work, and seniors need leverage to deliver more without sacrificing quality.
Too much research is hard to trust, hard to reuse, and too easy to bypass.
Teams need a better way to design, run, and build on research without losing confidence in the work.

Helps teams design better research upfront by checking whether the screener and routing qualify the right people, flagging issues in the order they appear, following up on judgment calls, and turning review findings into approved tracked changes before launch.
Keeps trust and confidence visible while work is still live through structured respondent review across Real, Unique, and Engaged signals, not a blunt score or hidden cleanup layer.
Ingests external research into the knowledge base and processes each page or slide for richer retrieval and better search context, with deeper structuring when underlying files are available.

Full designed product set for named-brand beta customers.
Includes Surveys, Discussion Groups, Guided Interviews, Insight Navigator, Research Architect, Research Guard, and Trust Centre.
Research Guard and Insight Navigator are beta today. Everything else in that set is live.
Delivered in a close founder-led beta posture.

Stronger pre-launch research design, especially on the full-questionnaire issues that are easiest to miss under time pressure.
Stronger confidence while work is in flight.
Stronger answers after the study because evidence stays connected and traceable across the rest of the team's research.
A connected platform that can grow with the team's research needs instead of creating more point-tool sprawl.
Immediate value from the live system, plus access to early beta capabilities that can change how the insight team works.
A path toward one permanent knowledge base for insight work across the business, not just one more point tool.

Pricing is conversation-led with clear anchors.
Starter / point solution: GBP 220 per seat per month for teams that only want one tool.
Foundation / connected system: from GBP 1,500 per month.
Growth: from GBP 5,000 per month.
Enterprise: custom.
Pilot structure depends on partner fit and strategic value, not a single default rule.

We are looking for a small number of private-beta partners.
Best fit is enterprise client-side insight teams.
For strategic named-brand customers, full beta access can be made available and we may ask for a quote if the work delivers value; other buyers may move into paid pilot or Foundation pricing earlier.